Friday, December 20, 2013

Marketing & Advertising

Marketing/Advertising
·         You are required to review the GREC advertising rules & regulations:  Complete rules on advertising can be found in Rule 520-1-.09  www.grec.state.ga.us
·         All advertising (print media, signs, website, e-mail, business cards, Craigslist, Facebook, etc...) by an affiliate licensee must be done in the name of firm and under the supervision of the broker.  When a licensee advertises a specific property or properties for sale, for rent, or for exchange, the name of the licensed firm offering the property must appear in equal or greater size, prominence, and frequency than the name or names of any affiliated licensees or groups of licensees. Additionally, the telephone number of the firm must appear in equal or greater size, prominence, and frequency than any telephone numbers of any affiliated licensees or groups of licensees.  See also Rule 520-1-.09

·         All marketing materials must be approved by your Broker or the Managing Broker
·         Logos can be found on WolfConnect.

GREC Advertising Guide
·         ALL Advertising (Including Specific Property)
o   Is Not Misleading
o   Does Not Discriminate
o   In the Name of the Broker
o   Reviewed & Approved by the Broker
·         Advertising Specific Property (House, Apartment, Subdivision, Condo, Land, Etc.)
o   REQUIRED
§  Broker’s Name equal or greater size, frequency or prominence than agent(s).
§  Broker’s telephone number is equal or greater size, frequency or prominence than telephone number of agent(s).
o   OPTIONAL
§  Affiliate Licensee(s) or Team Name
§   Telephone number other than broker
§  E-mail/Web address
·         Advertising Licensee-Owned Property
o   Written notification to Broker
o   Broker’s written consent & approval
o   Includes appropriate licensee disclosure

o   Complies with Rules on advertising specific property