Marketing/Advertising
·
You are required to review the GREC advertising rules &
regulations: Complete rules on advertising can be found in
Rule 520-1-.09 www.grec.state.ga.us
·
All advertising (print media, signs,
website, e-mail, business cards, Craigslist, Facebook, etc...) by an affiliate
licensee must be done in the name of firm and under the supervision of the broker. When a licensee advertises a specific
property or properties for sale, for rent, or for exchange, the name of the
licensed firm offering the property must appear in equal or greater size,
prominence, and frequency than the name or names of any affiliated licensees or
groups of licensees. Additionally, the telephone number of the firm must appear
in equal or greater size, prominence, and frequency than any telephone numbers
of any affiliated licensees or groups of licensees. See
also Rule 520-1-.09
·
All marketing materials must be
approved by your Broker or the Managing Broker
·
Logos can be found on the Extranet
GREC Advertising Guide
·
ALL Advertising (Including Specific
Property)
o
Is Not Misleading
o
Does Not Discriminate
o
In the Name of the Broker
o
Reviewed & Approved by the
Broker
·
Advertising Specific Property
(House, Apartment, Subdivision, Condo, Land, Etc.)
o
REQUIRED
§
Broker’s Name equal or greater
size, frequency or prominence than agent(s).
§
Broker’s telephone number is
equal or greater size, frequency or prominence than telephone number of
agent(s).
o
OPTIONAL
§
Affiliate Licensee(s) or Team
Name
§
Telephone number other than broker
§
E-mail/Web address
·
Advertising Licensee-Owned Property
o
Written notification to Broker
o
Broker’s written consent &
approval
o
Includes appropriate licensee
disclosure
o
Complies with Rules on
advertising specific property
Proposed Rule (520-1-.09) Change (February 18, 2014)
This Rule is being promulgated
pursuant to O.C.G.A. §43-40-2(e). This Rule will become effective May 1, 2014.
In addition to the unfair trade practices found in O.C.G.A. §43-40-25
(b) (1), (2), (11), (12) and (21) or any other requirements found in this Rule,
any advertising on the Internet by a licensee of real estate for sale, rent, lease,
or exchange shall disclose the name and telephone number of the licensee's firm
on every viewable web page of a website except as herein otherwise provided. (a)
When advertising in electronic messages of limited information or characters, a
licensee shall provide a direct link to a display that is in compliance with
this Rule. (b) When advertising real estate for sale, rent, lease or exchange
on an internet website not owned or controlled by the licensee or firm with which
the licensee is affiliated and that website's terms of use limit the licensee's
ability to comply with this paragraph, the advertising shall provide a direct
link to a display that is in compliance with this Rule on every viewable
webpage of the website. (c) Information on a website maintained by a licensee
that is outdated shall be updated or removed from the website within thirty
(30) days of the information becoming outdated. (d) if a licensee's website is
maintained by an authorized third party (other than its firm or its
franchisor’s webmaster), the licensee shall provide to the third party, a
timely written notice, by mail, fax, or electronic means, of any updates to
outdated information or information to be removed from the website, so that
such updates or information removal may be accomplished in accordance with this
Rule. A licensee who provides such timely notice shall not be in violation of
this Rule if the third party fails to effect an information change as notified.
(e) The requirements of this Rule apply to advertising and information on a
website that is within the licensee's ownership or direct control. No licensee
shall be responsible for any information taken from the licensee's website, or
other advertising, if placed on a website, or in other advertising outside the
licensee's ownership and/or direct control and without the licensee's consent.
(10) Notwithstanding any other provision of this Rule, a licensee shall
make every reasonable attempt in advertising to assure the public knows that
they are being contacted by a licensee.
